I led marketing for a fast-moving retail/ecommerce business, where results weren’t theoretical—they showed up (or didn’t) in sales, margins, and customer behavior.

What that taught me (and how it helps you):

• How to build campaigns that connect to revenue, not vanity metrics

• How to package and position products/offers so customers “get it” fast

• How to balance creativity with constraints (budget, timelines, inventory, seasonality)

• How to make smart decisions with imperfect information—because you never get perfect data

I helped translate brand stories into real customer experiences—where details matter, consistency matters, and execution is everything. The work wasn’t just “make it look nice,” it was “make it understandable, compelling, and easy to buy.”

What that taught me (and how it helps you):

• How to simplify messaging so people instantly understand what you offer

• How to design customer journeys that reduce friction and increase conversion

• How to create visuals and communication that feel premium and intentional

• How to lead teams to execute cleanly—even when things change last-minute

A big part of my background isn’t just teaching—it’s facilitating: guiding groups through decisions, alignment, and learning in a way that’s clear, engaging, and practical.

I’ve led trainings, demos, and workshops for large groups, spoken in front of diverse audiences, and helped teams absorb new strategies without the usual “death by PowerPoint” vibe. Whether it’s onboarding new leaders, rolling out a process, or getting a room aligned around priorities, my goal is the same: make it simple, interactive, and actionable.

What that taught me (and how it helps you):

• How to keep groups engaged and moving toward a real outcome

• How to explain complex ideas in a way that’s clear and memorable

• How to run meetings/workshops that produce decisions—not just discussion

• How to coach leaders and teams through change with less friction

• How to turn strategy into behaviors people can repeat consistently

I’m a certified Scrum Master, and I bring an Agile, systems-based mindset to business work: clarify priorities, reduce chaos, and build execution rhythms that teams can actually maintain. This isn’t “process for process’ sake”—it’s about creating focus, accountability, and momentum.

What that taught me (and how it helps you):

• How to turn big goals into doable plans with clear next steps

• How to prioritize what matters (and stop wasting time on what doesn’t)

• How to improve team flow: ownership, handoffs, and decision-making

• How to build lightweight systems for planning, feedback, and iteration

• How to create consistency so progress doesn’t depend on heroics

Alongside business work, I’ve photographed corporate events, family sessions, weddings, and private celebrations—situations where you don’t get a second take. I’ve also supported a political campaign (Chuy García for Mayor of Chicago), documenting real moments in fast-paced environments and working professionally around public figures—including time around Dolores Huerta, actor Danny Haro, and filmmaker Ernesto Quintero.

What that taught me (and how it helps you):

• How to capture story, emotion, and details under pressure

• How to direct when needed—without making it feel stiff or awkward

• How to deliver clean, consistent results that clients can share proudly

• How to work calmly in rooms where timing, people, and energy are constantly shifting

I’ve built and managed social channels for businesses and run monetized content channels—so I understand the full loop: strategy → creation → packaging → distribution → iteration.

What that taught me (and how it helps you):

• How to create content that serves a purpose (growth, trust, conversion)

• How to build repeatable content systems instead of one-off posts

• How to align voice, visuals, and offers so everything feels cohesive

• How to test, learn, and improve quickly—without burning out